Like many small business owners, you may believe your business cannot benefit from having a website or that a
website is not within your budget. Or maybe you think because you don’t use a computer, neither do your
potential customers. These are misconceptions. These are a few reasons show why your company NEEDS a
professional website, no matter what size your business..
YOUR SMALL BUSINESS WILL GAIN CREDIBILITY
Today, more and more consumers use the internet to search for the products or services they need. Your small
business will gain credibility by having an online presence. Without one, potential customers will go to your
competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned
will provide your business with a professional image which will inspire even greater confidence. For home-based
businesses, this is particularly beneficial since you do not have a storefront to promote your products or
IT SAVES YOU MONEY
As a small business owner, you probably think you can’t afford a professional website, but you can’t afford NOT
to. Although the cost of designing a website varies, once it’s up and running, a website for a small business
generally costs under R10000 and, in some cases, as little as R5000. Compared with the cost of monthly newspaper
ads, when you consider the potential market you can reach with a website, it is a very cost-effective way to
promote your business.
IT WILL ENABLE YOU TO KEEP YOUR CUSTOMERS INFORMED
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update
information about your products and services on your website than in print material, making it an effective way
of letting your customers know about the arrival of new products, upcoming events, special promotions, or any
new services you now offer. Unlike print ads which quickly become outdated, your website can provide current
information and news.
IT IS ALWAYS ACCESSIBLE
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience
of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this
is a great selling point when making a purchase decision.
IT MAKES IT POSSIBLE TO TARGET A WIDER MARKET
Whether you provide products or services, your website will provide an alternative location to sell them. As a
retailer, a website (e-commerce) is a great place to sell your products to a wider market; even services can be
made available globally. Don’t think you’ll be able to sell your products or services online? Don’t forget, even
cars and houses sell online!
IT PROVIDES A MEDIUM ON WHICH TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a site is a great place to showcase your work. By including a
portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your
IT SAVES YOU TIME
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or
in emails. With an online catalogue, you can provide lots of information about your products and services. Once
your site is up and running, it is available to your customers indefinitely, saving you time. And what is time?
Time is money!
IT IMPROVES CUSTOMER SERVICE
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps
you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By
including an FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can
keep them up-to-date. What better way to provide them with value-added service than by sharing information on